Your partner for private label and own brand

The TUNAP GROUP is an international manufacturer of aerosols, lubricants and cleaners for industrial and technical applications. With our own innovative products and a worldwide sales organization, we are an important industrial partner. Over 30,000 customers rely on TUNAP products. The company is active in the automotive, industry, private brand and sports sectors and offers well-known products in the automotive and industry sector, the airco well^® air conditioning cleaning system and TUNAP SPORTS bicycle care and body care. The company was founded in 1974 and is headquartered in Wolfratshausen.

Our expertise ranges from standardized to tailor-made solutions for products, packaging and container sizes. Whether you need highly specialized or cost-effective lubricants, oils, pastes, cleaners or additives, we are ready to work with you to develop tailor-made solutions. Our flexible packaging options and various batch sizes enable us to meet your specific requirements in the best possible way.

Private label products are products that are manufactured or provided by a company to be offered under the brand of another company. Put simply, you have your own brand manufactured by a specialized third party such as TUNAP.

With a private label, you can design your individual brand that is perfectly tailored to your requirements in terms of packaging, quantity, labeling and product formulation. The result is a unique product that meets your specific needs.

Traditionally, private labels were often seen as cost-effective alternatives to national or international brands. In recent years, however, they have changed their status and are often positioned as 'premium' brands to successfully compete with established 'A' brands. This change is easy to understand, as private labels offer numerous benefits to both consumers and brand owners.

White label products, although sometimes mistakenly equated with private label products, have some key differences. These are standardized products that are produced by a manufacturer for sale to different retailers. The only difference between the various retailers lies in the labeling of these products. In contrast, private label offers the opportunity to customize each element of a product, creating a unique brand and product experience.

In accordance with EU GMP requirements, we carry out documented in-process controls that cover the entire production process from the receipt of goods to the completion of your marketable product. Our own Chemical Compliance ensures that we also reliably fulfill the associated legal requirements.

Formulation development is a bespoke process that depends on various factors, including the type of formulation - standardized or customized - the complexity of the composition and the sourcing of specific ingredients. However, we can act quickly within our existing portfolio. For a novel formulation, an additional stability test of around three months is required.